Naked Wines — The Best Wine Club in America

Ever in the wine aisle and pick a wine just for the pretty label? Or fall back on something reassuringly expensive? Us too, until we realized there was a better way.

Here’s our big idea: find and back the world’s best winemakers in return for insider prices — up to 60% off every bottle — and pass those on to wine drinkers like you. It’s great wine at fair prices without any of the usual guesswork.

And we can’t forget the feel-good factor: our winemakers — typically independent, smaller producers — get a much better deal than they would from traditional retail too. It’s win-win.

This is a wine club that works for you, wherever you’re at with wine. You have two membership options: choose your own wines or let us tailor your wines to your taste.

When you choose yourself, you pay $40 a month into your wine account to buy what you want, when you want.

When we choose for you, you get regular shipments of cases tailored to your taste buds. You tell us how often you want to receive them, and how much you want to spend per bottle. Your wines get more personalized as you drink and rate.

Independent winemakers are free to make the wine they want in the way they want. They can worry less about the CFO’s spreadsheets and more about things you can actually taste — a level of care and attention you’ll notice in your glass.

Even better, when you by-pass traditional retail, you strip out a load of hidden costs. (Did you know that legally most wine in America has to pass through 3 middlemen, each of whom hike up the price and take a cut, before it gets to the store shelf?) 

So where does that leave us, with better quality wine? Check. And bang for your buck? Big check.

No, you can buy our wine without being a member. However, only members get our preferential prices. It’s a thank you for their commitment, be it through monthly contributions to their account or regular shipments. That’s what allows us to support winemakers and keep making great wines.

Good question. You probably won’t recognise our wines — we don’t stock big brands and our bottles are exclusive to us.

But because we work with winemakers with A-list credentials, including former head winemakers at the likes of Stags' Leap, Penfolds and more, you’re guaranteed quality with every sip. We also benchmark all our wines against similar bottles to be sure.

The real proof though is what our customers think, and there are millions of their reviews and ratings on our site to guide you.

Of course, every palate is different so we cover every bottle with a hassle-free guarantee. If it doesn’t hit the spot, you get credit back to your account to try something else.