Naked Wines was set up by me and 17 deranged and passionate friends, who left sensible safe jobs, slap bang in the middle of the biggest recession since the Great Crash.

What's the big idea?

We set up Naked Wines because we could see one thing about the wine business that needed to change. And that was this...most of the expensive famous wines we were tasting were mediocre.  And some of the unknown winemakers were producing stunning wines...but nobody had ever heard of them.

The wine business is a bit like celebrity chefs. When you eat at a Gordon Ramsay restaurant, you don't get the great man cooking for you....but you do pay for the name. So our idea was to hire the people who actually do the cooking. Give them the finest ingredients - and sell them on to you without the huge celeb chef price tag. The exact OPPOSITE of everyone else.

We don't just buy wines. We make them happen.  

Every talented winemaker wants to make wines their way...without compromise. But to do that someone needs to give them a break. Their first order. So that is what we do. We order the wine before it is made, so that our winemakers can get their heads down and do what we both want them to do...make their wines delicious!

We can only do this because 95,761 normal wine drinkers, people just like you, have become Naked Wine Angels.  Wine Angels, like theatre angels and business angels, sponsor winemakers and in return get preferential prices, an open invitation to visit, free tastings and the lovely warm feeling of having done something good.

It works. Ask our 95,761 Angels

In the words of Stephen Rapoport - "You guys are utterly effing brilliant. Fact."

But wait!  There's more....

We only want you to pay for wines you love. So we will refund in full for the ones you don't.

And if you tell us which wines you did like we will recommend new wines to you that we guarantee will blow your socks off.

We deliver next (business) day for £4.99. Most of our competitors take about a week and charge £6.99.

If you want to taste the wines before you buy, no problem. Sign up for one of our tastings.

And finally, we are called Naked because we have nothing to hide. You can see exactly what our customers think of the wines for yourself.

Regards

Rowan Gormley, Founder
rowan@nakedwines.com

p.s. please do come back and tell me what you thought of the wines, the delivery and the website